Fall/Winter 2019: Icons Meet Icons

Icons meet icons in the latest from Y-3. For Fall/Winter 2019, adidas and Yohji Yamamoto reinterpret each other’s classic design codes—a first-of-its-kind endeavor in Y-3’s 16-year history.

This season’s design process originates in three eras critical to the history of both Y-3 and Yohji Yamamoto: the ’70s, the ’80s, and the ’90s. The resulting collection is the first to feature pieces directly from the archives of both collaborators—from edited silhouettes to reinterpreted colorways. Y-3 imbues essential adidas garments with the language of Yamamoto and iconic Yamamoto pieces with adidas innovation. It’s the essence of collaboration, elevated and redefined.

The Fall/Winter 2019 campaign also embraces a sense of shared perspective: the graphic nature of adidas meets the pure elegance of Yamamoto. Photographed by Yvan Fabing and styled by Marie Chaix, the images emphasize movement and dimension, offering a subtle interpretation of Y-3’s signature aesthetic.

The photographs feature apparel that is inspired by kinetics and the unity of sports culture. This is seen in the elevated varsity styling of shirts, jackets, and dresses that feature the Y-O-H-J-I insignia across their fronts or backs. Wearing these pieces, Fabing’s models appear as stylish sport spectators, proudly repping their iconic team.

The campaign reveals first looks at the latest advances in Y-3 footwear: progressive takes on classic shapes. The Y-3 Yuben Low reimagines a classic lo-top ’70s court style in white rubber and crisp off-white canvas. Its counterpart, the Y-3 Yuben Mid, elevates the basketball-inspired look even further. Finally, the already-iconic Y-3 Kaiwa takes on a new triple-black colorway.