“TEN YEARS AGO, TOGETHER WITH ADIDAS, WE CREATED SOMETHING THAT DID NOT EXIST BEFORE, AND WE COMPLETELY PROJECTED THE FUTURE. MY DESIRE WAS AND IS TO MAKE SPORTSWEAR ELEGANT AND CHIC.”
Yohji Yamamoto was born in 1943 to a mother who was a dressmaker and a father who worked in the restaurant business. He studied fashion design at Bunka Fashion College and after graduating, he worked for five years from the back of his mother’s boutique. In 1977 he launched his debut collection, Y’s, in Tokyo. Yohji Yamamoto career officially started in 1981, when the Japanese designer moved to Paris.
In 2002, Yamamoto started a successful partnership with Adidas, launching Y-3. Sportswear and design fuses into one. The result is an avant-garde line featuring a connection of high fashion and performance. The award-winning designer is known for his unique futuristic style enriched by Japanese aesthetic that perfectly combines with the iconic three stripes.